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The Client Experience

By: Turf Valley Resort / 26 Jan 2023

The Statements Project has been hosting events at Turf Valley Resort since May 2017, when they hosted a two-day Business Education Training for 100 attendees.

Corporate Account Executive Betsy Collings had the opportunity to interview Iva Sampiller, Director of Education, to find out what keeps The Statements Project satisfied and coming back to Turf Valley Resort year after year.

Company Description:  The Statements Project is an on-line (and in person) business academy focusing on beauty industry education for salon/spa owners & managers.   The Statements Project was created by Nikki Trowbridge in 2014.  

Social Media:  Facebook - thestatementsproject; Instagram - @thestatementsproject; Website:

Left to Right: Iva Sampiller - Director of Education, Geno Stampora - President-Stampora Consulting
& Nik Trowbridge - President & Founder of Statements Brand


What event did you most recently host at Turf Valley?

Mentor & Masters 2023 in November 2022

Who were your attendees (target audience)?

Salon/Spa owners & managers

What type of catering did you select for your guests?

Continental breakfast, morning/afternoon snacks, boxed lunch, cocktail party w/Hors D'oeuvres & cash bar

Did you have any Audio/Visual with your program?

Yes – Projection Screens, HD Monitor, Easels, High-Speed Internet, Vendor Tables

Which ballrooms or meeting space did you utilize during your event?

Cameo Ballroom & Lobby

Did anyone take advantage of any of the on-site amenities during your stay? If so, which ones?

Alexandra's Restaurant & Bar and The Spa

What made you choose Turf Valley as your meeting venue?

We attended a meeting at Turf Valley a few years ago and loved it.  We have used Turf Valley for our annual conference since 2019.

What (if any) are the advantages to having an onsite Banquet Manager during your event?  

Having a Banquet Manager provides the guest(s) the ability to ask questions, have food and drink replenished without having to hunt someone down, and to help make sure the function runs smoothly!  

What feedback did you receive from your attendees regarding their experience?

Attendees thought the resort was very nice, clean & comfortable with easy access from BWI Airport.

Does anything stand-out from your experience working with and/or hosting your event at Turf Valley?

Betsy & Lisa were instrumental in the success of our annual conference.  Their attention to detail and customer service is to be commended.  I would not have been able to get everything organized and ready without their help!  


Written by:

Betsy Collings, Corporate Account Executive at Turf Valley Resort

View Betsy's profile

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